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 Sustainable tourism means the enhancement and protection of the natural resources and the environment, of the natural surroundings, of the culture and the history. Sustainable tourism also means the supporting of the local community. It is a continuous process of improvement of the services offered in the cities, the rural and coastal areas, the mountainous areas, the protected areas, while the role of the tourism enterprises is critical.
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The competition between tourist destinations intensifies today and for this reason, many sites have created the Destination Management Organizations (DMO) which are taking a leadership role in the management and marketing of tourism in a particular geographic area. Those organizations rely on partnerships and collaborations with local organizations to jointly highlight and promote the special tourist “product” of their area. |
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